Commercial
A.I. for
pharma
launches.



XLens provides pharmaceutical companies with an online scalable platform to acquire & act upon deeper customer insights through A.I. orchestrated interactions to accelerate product uptake at launch.



XLens

Be Market intelligent, Be Market Ready, Be Market Agile & Be Market Leader.


Keep informed of the ever-changing commercial launch market environment to customise the global marketing campaigns to fit national and local market environments.

Market Intelligent

BE MARKET INTELLIGENT


Access qualitative intelligence on all aspects of sales and marketing to make confident informed decisions.

Create transparency on the attitude and behaviour of a minimum of 70% of your national customers.

Present mutually beneficial traditional and digital interactions to Inform the customer and inform yourself.

All face to face interactions provide a direct channel to access information from your largest source of information, the customer. All interactions, implemented across numerous company roles, are presented in a format to mutually inform the customer and the company.



Role Numbers Time in Market Avg. Calls Per Day Total Interactions
MEDICAL TEAM 3 12 MONTHS PRE-LAUNCH 1.5 990
MARKET ACCESS TEAM 8 6 MONTHS PRE-LAUNCH 3 2640
SALES TEAM 15 3 MONTHS PRE-LAUNCH 4 3300



An average team of 10 field based members will implement 6000 face to face interactions in the 12 months around launch. Use these interactions to be market intelligent and make confident decisions to accelerate product uptake.

Use real market intelligence to run war room exercises.



Market Intelligent

BE MARKET READY


Micro segment the customer as per attitudes, behaviour and market environment.

Micro segment the accounts that are more conducive to landing your brand.

Position orchestrated interactions to be implemented by the right role with the right message in the right sequence through the right communication channel.

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Reduce costs, drive efficiency, increase revenues.




Market Agile

BE MARKET AGILE


Algorithms position effective A.I. orchestrated interactions with the right customer profile to be implemented by the right role in the right sequence through the right channel.

Capture competitor counter tactics within local markets in real-time and refine strategies to negate effect.

Dynamically profile customers to provide infinite levels of highly specific segmentation based on the impact of the orchestrated interactions.

Utilise your own capabilities to acquire and act upon deeper customer and market insight.

Market Intelligent

BE MARKET LEADER


Be seen as the leader in customer excellence within the industry.

Be seen as the leader in resource structuring to maximise efficiencies and return on investment of multichannel marketing mix.

Be seen as market leader in the positioning of customer preferred interactions as dictated by A.I. algorithms.

Be seen as a market leader in accelerating product uptake at launch.

Transparency of customer interactions across all roles.

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